Table of Contents

 

Part 1: Launching A Campaign

Chapter 1: Should You Run for Office?

Chapter 2: Can You Win?

Chapter 3: Building the Campaign Team

 

Part 2: Fundraising

Chapter 4: Understanding Who Funds Campaigns and Why

Chapter 5: Turning Connections into Contributions

Chapter 6: What Sets Great Fundraisers Apart

Chapter 7: Fundraising Events That Count

 

Part 3: Crafting Your Campaign’s Strategy

Chapter 8: The Keys to Messaging and Issues

Chapter 9: The Influence of Political Parties in Local Elections

Chapter 10: Building a Targeted Voter Outreach Plan

Chapter 11: Building Credibility with Organizational Support

Chapter 12: The Role of Individual Endorsements in Your Campaign

 

Part 4: Executing Your Campaign

Chapter 13: One Ad Is Never Enough

Chapter 14: The Campaign Budget

Chapter 15: The Power and Importance of Voter Data

Chapter 16: Mapping Out Your Campaign Timeline

Chapter 17: Campaign Headquarters: Necessity or Luxury?

Chapter 18: Canvassing the Neighborhood

Chapter 19: The Value of Neighborhood Coffees

Chapter 20: Do Lawn Signs Help Win Elections?

Chapter 21: Why Direct Mail Is Still King

Chapter 22: The Limitations of Microtargeting

Chapter 23: You Want to Be on TV?

Chapter 24: Other Campaign Expenditures

Chapter 25: The Pros and Cons of Going Negative

Chapter 26: Should You Run as a Slate?

Chapter 27: Getting Out the Vote

Chapter 28: Election Day

Chapter 29: The End

Conclusion